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Tuesday, May 31, 2011

SEO Tips to Rule Adult and Gambling Website Market


SEO Tips to Rule Adult and Gambling Website Market

Are you a webmaster facing problems in promoting your adult and gambling websites on the internet? Pornography and gambling are the two most competitive markets on the internet marketing field. Due to the competition and lawful restrictions forced on these websites by search engines, it becomes a challenge to rank your website higher in search engines. Even an expert and a well known online marketing service provider hesitate to handle such projects because it takes lots of efforts to fulfill the task of reaching the top. At the same time you have no surety that if your work will be successful or you end up as a spammer.

Myths Related to SEO of Adult and Gambling Websites

• The biggest myth is that people think only link exchange is the first and the last option for the website promotion, which is not true.
• People consider black hat techniques as another very effective way to promote the website, which is again a very big myth.
• Webmasters gives preference to pornographic pictures and videos over content because people love to watch that, but at last only good content can save you from the competition in gambling and adult website marketing.
• People hesitate from choosing competitive keywords because they think they will easily get banned by search engines and their efforts will go in vain, which is totally a myth.
• Webmasters have a misconception in their mind that there are very few websites available on the internet for the promotion of Adult and gambling websites, which is wrong.

Challenges Faced While Promoting Adult and Gambling Websites

• Keyword Selection: In the beginning for a rookie it becomes difficult to select right keywords, as there is huge competition in this market.
• Proper Content Optimization: It is really a challenge to write content for adult and gambling websites because improper keyword selection and keyword stuffing can leave you banned by search engines.
• Restricted Use of Meta Tags: Use of Meta tags is restricted for such websites as you are not allowed to use pornography and gambling related keywords in your Meta tags.
• Restriction on Image Optimization: As images are the strength of pornographic websites, so image optimization is required for a good promotional campaign. But even Image optimization is not very easy for such websites because you are not allowed to use restricted keywords and it becomes difficult to rank your images in search engines.
Limited Access to the Link Building Websites: Most of the good web2.0 websites, forums, directories and online Q&A websites don’t give access to the webmasters to promote their pornographic and gambling websites due to strict search engine code of conduct. This makes it really difficult to promote the gambling and pornography website.
• Link Exchange Problems: There are millions of websites ready to share link with you on the internet but most of these websites are link farms which cause spamming and can lead your website to a ban from search engines.
• Paid Promotion: Most of the websites offers paid link exchanges and marketing techniques for the promotion of these websites, which makes it difficult for the low budget websites to enhance their visibility in search engines.

Ways to Promote Adult and Gambling Websites

There are many ways to promote the pornographic and gambling websites effectively on the internet, but the need of the moment is to implement your SEO knowledge in tricky manner strictly white hat techniques, so that you don’t get penalized by search engines.

Original and well optimized content: The most important part of white hat SEO promotion is well optimized content with proper keyword density. Even your website can rank higher for competitive keywords if you know how to use them effectively.

Video Promotion: Graphics and images are the roots of any gambling and adult theme website. People love to watch videos and pictures as they are attractive and informative. So, video promotion is the best way to promote adult and gambling websites. This can be done by creating a well optimized video by using relevant keywords.

Good URL, Permalink Structure, Heading Tags and Alt Tags: Try to include main keyword of your website in the URL of your website. This will help in the promotion of your website. Proper designing comprising of permalink structure, heading tags and alt tags is also very important.

Banner Advertisement: Banner advertisement is one of the most popular methods to promote adult and gambling websites on the internet. This helps in attracting visitors from different websites thus increasing the visibility of your website.

Link Building: Place your website links on different online directories and forums. But it is important to reach partners and affiliates of these websites. This will provide us with more exposure and help us in constructing a link building network.

Link Exchange: This is one of the most commonly used approaches to promote your adult and gambling website on the internet. If you get links from a high quality relevant website then half of your SEO job is complete. Similarly try to exchange links with other link partners of these quality websites, which is very important.

Blog Power: Blogging is the most effectual way to promote a website. Just make a well designed and optimized blog. Regularly update your blog with keyword enriched content. Jus link your website to the blog and you will see a drastic increase in traffic and popularity of your website.

Social Networking: When you are not getting success with the above mentioned options, then go for social networking. This is the only option which has the power to increase the traffic as well as to convert it into sales.

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