Google Analytics: Your Website Future
By Jaswinder Kaur: An Online Marketing Expert
Are you aware of the performance of your website in search engines? If not then it’s very important for you to keep an eye on the crucial statistics of your website. So that you can maintain your position in search engine results page. As Google is ruling the search engine world and has the monopoly among different search engines. To make the life of webmasters easier Google is providing Google analytics tool.
How Google Analytics is Helpful?
When we start with the marketing of a website, our main motive is to get good results. Google analytics helps us in this by providing information which is required to get ranked higher in search engines. The most common information which we get through Google analytics is traffic count, on which keywords and pages the traffic is coming, from which part of the world traffic is coming and traffic is coming from referrals or directly from search engines etc. another major benefit of Google analytics is that it helps in keeping a track of the Google ad word campaigns we run for the paid marketing of our website.
How to Use Google Analytics?
Google analytics is very user friendly and easy to implement. By following these simple steps one can implement Google analytics on the website and start tracking the results.
- Go to http://www.google.com/analytics/.
- Register with the required information.
- You will receive a confirmation mail on your email address.
- After confirmation, your Google analytics account will be activated.
- Add your website to your Google analytics account by providing your website URL.
- You will get an auto generated code /script.
- Go to your website and paste this code on the pages you want to keep a track on.
- Now wait for the 24 – 48 hours for the validation of your Google analytics code on your website.
- After the activation of your Google analytics code, you will start getting regular updates on your Google analytics account about the performance of your website.
The most important thing for a webmaster is to understand the functions and features of Google analytics before start using it. If we are aware of the features only then we can make the best use of this tool. Google analytics user guide and forums are available on the internet to help users to understand the functionality of Google analytics. Google analytics provide its users with some very exciting features listed below.
Keep a Track on Visitors: Google analytics helps you to keep a track on the numerical value of the visitors that are coming to your website. This feature provides us the information as follows.
Total number of visitors
New visitors
Unique visitors
Bounce rate
Time on site
From which browser we are getting traffic
From which search engine we are getting traffic
New visitors
Unique visitors
Bounce rate
Time on site
From which browser we are getting traffic
From which search engine we are getting traffic
Traffic Resources: This tool helps in keeping a track on the sources of the traffic and can be informative as follows.
Direct traffic
Search engines traffic
Referral traffic
Ad word campaign traffic
Content Overview: In this part of tracking the user gets an idea of the traffic coming to the content and text area on the website. This can be easily defined as follows.
The title on which we are getting the traffic.
The keyword on which we are getting the traffic.
The page on which we are getting the traffic.
The keyword phrase on which we are getting the traffic
Top landing pages
Top exit pages
Event Traffic: Google analytics provide us with an option of event tracking. This feature helps us by knowing the following information.
Categories attracting traffic
Action taken by the events
Labels helpful in tracking events
Hostnames
Performance Alerts: This feature will be helpful in getting the performance overview based on the time. These are very important as keep the track on overall website performance. We can have different of alerts such as.
Daily alert
Weekly alert
Monthly alert
These all effective Google analytics features guarantee you with the high ranking capability in search engines. By the help of this tool one can have the knowledge about the improvement and improved area of the website. So by working on the various parts of the website after analyzing the performance report, one can easily lead the search engines result pages.
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